The Transformation Alchemist
THE TRANSFORMATION
ALCHEMIST
Transformational business coaching for entrepreneurs · Sydney and online across Australia

You didn't fail the courses, the retreats or the workshops. Your business is still being run by who you were before them.

Transformational coaching for the SOULpreneur, held together with the operational build. We start underground, with the identity that has been running the business, because the business is an extension of the founder and that is where the Genius sits. Then we build the pricing, the systems and the operations on foundations that can actually hold them.

Transformation Begins · $99 Meet Kerri-Leigh
NLP Master Coach, Practitioner & Trainer · Diploma of Advanced Metaphysics · Bachelor of Business · Trauma-informed · 25 years of her own work
Lower North Shore, Sydney NSW · online business coaching across Australia
For coaches, wellness practitioners, naturopaths, salon owners, healers and creatives running small businesses.
The Transformation Alchemist logo: phoenix and lighthouse with a sage heart at the beacon
Install the identity.
Build the structure on it.
The revenue follows.
Where you are standing right now

Two doors. Both of them are this work.

Most of the women in these rooms come through one of two doors, and a good number are standing in both at once.

DOOR ONE
You are already trading.

Two years in or less. Clients on the books, income arriving, and the business running you rather than the reverse. The prices were set when you knew less than you know now, and they have not moved since.

DOOR TWO
You are building it in the hours you steal.

Twenty years or more in a career that has quietly emptied you, and the new thing gets whatever is left after 9pm. You are not late, and you do not have to leap before there is a structure to land on.

Torn between the old income and the one you are building is not indecision. It is two structures running at once, and only one of them was ever designed.
Where the friction actually sits

Three things, and none of them are your effort.

01 · IDENTITY
The business is still being run by an earlier version of you.

The People Pleaser, the good girl, the one who earns her keep through sacrifice. She sets the prices and she sets the hours. We name her and release her first, because nothing built on top of her holds.

02 · PRICING & SYSTEMS
Your prices and your admin were built by her too.

Pricing rebuilt from capacity, delivery cost and value. Bookings, follow-up, invoicing and onboarding mapped once, automated where they should be, handed over where they can be. A number you can say out loud, and mornings that feel like yours again.

03 · CAPACITY
The offer is shaped around everyone but you.

We set the container: what's included, what isn't, how much of you it costs. Boundaries stop being a conversation and become the structure.

The core metaphor · Iron to Gold

Nothing here needs fixing. It needs transmuting.

Alchemy is the art of turning base metal into gold — not discarding it. What is heavy, stuck and misaligned in your business is raw material. We work with it, in the order it can actually be worked with.

“What is good for the spider is chaos for the fly.”

There is no good or bad in what happened. Only perspective, and the meaning attached to it. You are not here to atone for anything. You are here to put down a story you no longer need to carry.

Charging what feels safe
→
Charging what the work costs
Holding every process in your head
→
A business that runs without you in it
Clients who drain the room
→
Clients who value you and pay without drama
Gripping, in case it slips
→
Letting go, and still being held
If you have bought the programme before

You have done this before and it did not hold. That is information, not a verdict.

You are not sceptical for no reason. You have paid for the container that turned out to be a video library, the plan built for somebody else's business, the room that asked you to stay positive about numbers that were not working. None of that was you failing to apply yourself. So here is exactly how this is structured, before you spend anything.

Prices published, not quoted.

Every number is on this site. You can work out whether this is yours without booking a call to find out what it costs.

Live rooms, not a library.

The work happens in real time, in a small room, with me in it. There are no forty modules waiting for you to fall behind on.

The entry point is $99.

You test the work at the lowest rung, on two half days, before anything larger is on the table. Nothing above it opens without it.

You will hear it if it is not a fit.

If the answer is no, or not yet, I say so in the room. A wrong client is expensive for both of us, and I would rather keep the relationship.

Three rungs, and one open door.

See what's included →

Transformation Begins

$99

Two half days, live. Identity first, then systems, your numbers and your week. You leave with the two changes that move the most.

Freedom Blueprint

$3,000

Pricing rebuilt, systems mapped, the operational load reduced to what only you can do. Twelve weeks, six fortnightly half days, in a small group.

Sovereign Alchemist

$5,500

Builds on the Blueprint you have already installed. Six monthly 1:1 sessions, community sessions and email support, by mutual agreement.

The open door · no obligation
Not sure which of these is yours? Start with one conversation.

Discovery Coaching

$350

60 minutes, 1:1. We find the story running in the background and name what it is costing you, then the single highest-leverage move in your business. Sits outside the sequence — take it first, between rungs, or on its own.

What's included
In her own words

What the women who've sat in the room say.

“I attended the Transformation Begins SOULpreneur Workshop hosted by Kerri-Leigh in July. I joined with an open mind and got so much out of it. Normally I would not take a full day off to spend time on myself and attend a workshop, but I am so glad I did. The content was interesting and really helpful, and Kerri was a wonderful facilitator. I really appreciated the stories that were shared and the powerful insights gained from them, as well as from the exercises. I really do feel transformed. Thank you.”
Jo P. · Central Coast, NSW
“Wow, it was powerful, thank you! I feel great and very grounded in my new empowerment. Your gifts are delivered with precision and gentle, loving compassion, giving a deep sense of safety and encouragement. I am excited for your new launch to evolve; the world needs you out there.”
Kristen · Northern Beaches, NSW
“Kerri-Leigh is a compassionate, intuitive and straight-talking coach and healer. She has provided me with useful tools and insights to help me develop my business and allow it to thrive. She has also guided me through some beneficial self-development practices to help me embrace my personal power and set strong foundations for the future. Thanks again for your wisdom and encouragement!”
Juliette · Ireland
Not ready to book anything

Then read me first. That is what it is there for.

Each week I write about the operational side of running a soul-led business: pricing, capacity, the systems that quietly cost the most, and what sits underneath them. No countdowns, no launch theatre. One click to leave.

The Transformation Alchemist on Substack
Free. Nothing gated behind a call.
Read the Substack

Start with the part that is fixable this month.

Transformation Begins is $99. Low enough that your intuition can say yes before anything else gets a vote.

Take the first step