The Transformation Alchemist
THE TRANSFORMATION
ALCHEMIST
Work with me · business coaching services, one to one, group and workshop

We begin underground. The identity goes in first, then we build on it.

Three rungs and one open door, priced so you can choose by fit rather than by fear. Mindset and structure in the same room: one to one coaching, small-group programmes and live workshops, delivered online across Australia. Every one of them starts with the identity running the business, then works outward into your pricing, your systems and your week.

Outcomes described on this page are drawn from past client work and are examples, not promises. Results may vary with your business, your market and what you put in place. No income or outcome is guaranteed. I am not a medical, psychological, tax or accounting professional; where that support is needed I will refer you to an accredited one.
The point of difference
SOULpreneurTM

More SOUL than spreadsheets. A woman whose business runs on purpose and intuition, and who now needs the structure to match it. Generic business coaching asks her to become someone else to scale. This work builds the enterprise around who she already is.

A salon owner behind her own counter, phone in hand and laptop open, running her own business
Entry

Transformation Begins

$99
Two half days · 3.5 hours each · live only, no recording
Session one: identity · Session two: systems
Book a place

Two half days, live. The first sits with identity: who you've been running the business as. The second goes into systems, your numbers and your calendar. You leave with the two changes that shift the most this month.

· Pricing sanity check
· Your week, mapped honestly
· The two-change shortlist
· Workbook you'll actually use
Right for you whether you're still employed and building in stolen hours, mid-leap, or out and treading water.
Core programme

Freedom Blueprint

$3,000
12 weeks · 6 fortnightly Thursday half days, live · small group
Three intakes a year · enquire for the next
Not six sessions. Twelve weeks of held sequence — the frameworks, the workbooks, the pricing and systems materials, the fortnightly rhythm that makes the work stick between sessions, and the room of SOULpreneurs doing it alongside you.
Enquire

Your business & identity rebuilt as a structure that can hold you. Pricing your expertise. Systems mapped once and automated where it's sensible. The invisible work named, then removed or handed over.

· Full pricing architecture
· Client journey + onboarding
· Automation & CRM setup plan
· Boundaries written into the offer
· First outsourcing brief
· Subconscious repatterning included
The Six Pillars
The Iron to Gold framework. No SOULpreneur walks this journey alone.
Next level · Blueprint graduates

Sovereign Alchemist

$5,500
Six monthly 1:1 sessions · monthly community sessions + email support
By mutual agreement
Request a conversation

Six months of held capacity, not six appointments. Builds on the foundations you laid in the Blueprint, held for six months while the identity deepens and the structure grows to meet it. This is where the deeper work sits: the grip loosens, the standards hold, and the business stops being run by an older version of you.

· Freedom Blueprint completed first
· NLP + subconscious repatterning
· Sovereign Creator identity work
· Quarterly numbers review
· Team & delegation design
· Direct access between sessions
After the six months, the room does not close behind you. Alchemists stay in the community space and are invited back into the rooms as they open. Nobody is asked to start again from the bottom.
The open door
Not sure which of these is yours? Start with one conversation.

This one sits outside the sequence. Take it before anything else, between rungs, or on its own with no intention of going further.

A business coaching conversation between two women in warm low light
One to one · any time · no obligation

Discovery Coaching

$350
60 minutes, 1:1 · online · no programme commitment
One per person · a diagnostic, not an ongoing engagement
Credited in full toward Freedom Blueprint or Sovereign Alchemist if you enrol within 14 days. Not a cheaper way in — a paid look at whether there is anything worth building.
Book a session

For the SOULpreneur who wants one honest conversation before committing to anything. Sixty minutes, 1:1. We find the story running in the background, the one whispering its reluctance for change, and we name what it is costing you. Then you get my read on the single highest-leverage move in your business.

· The story behind the stall, named
· One limiting pattern, worked live
· Your highest-leverage next move
· Honest read on whether we should work together
Hundreds of women have shifted mindset, transformed limiting beliefs and re-engineered unconscious patterns in this room. Working smarter starts by finding what has been making it harder.
The honest filter

Six honest reasons this might not be your room yet.

I would rather you know now than find out at session three. If you recognise yourself below, that is useful information, not a closed door. Read the Substack, stay close, and come back when the timing is yours.

You want the systems built and the identity left out of it. The order is the method — structure laid on the old pattern reverts, so I would be selling you something I know does not hold.
You want someone to run the business for you. I build it with you and hand it over. It stays yours, which means you are in the room for the building.
You want a revenue guarantee. Nobody can honestly give you one. Results depend on your business, your market and what you actually implement, and results may vary.
You need clinical care right now. That is a different professional and the right one. I am an NLP Master Coach, not a psychologist, psychiatrist or medical practitioner, and I will refer rather than improvise. (I can recommend someone who still counsels me.)
You want to be told you are doing everything right. I will always be kind. I will not be vague.
The timing is not yours yet. Take the $99 workshop, or read the Substack until it is. Neither one costs you anything you cannot walk away from.
And if none of those are you: the room is open, and I would be glad to meet you in it.
Before you enquire

The honest answers.

If something here settles it for you either way, that's the point.

A woman business owner at her desk, hand to her chin, weighing a decision

Is this coaching or consulting?

Both, and in that order. The identity work is the groundwork — the part nobody sees. The pricing, systems and operations are what we build on top of it, so the structure sits on something that can hold it.

How much does business coaching cost?

Mine is published rather than quoted on enquiry, because you should be able to work out whether this is for you without booking a call first. Transformation Begins is $99 for two half days. Discovery Coaching is $350 for 60 minutes, 1:1, once per person. The Freedom Blueprint is $3,000 across twelve weeks. Sovereign Alchemist is $5,500 for six months, and requires the Blueprint first.

Why not just book Discovery Coaching six times instead of a programme?

Fair question, and the honest answer is that it would not work — which is why I do not offer it. Discovery is one diagnostic session, once per person: we name the pattern and the next move, and you leave with something you can act on. What it cannot do is hold you. The programmes are not blocks of session time you buy by the hour; they are a sequence with a set order, materials, and weeks between sessions where the change actually beds in. Six unconnected hours across a year is a conversation. Twelve held weeks is a rebuild. And if you do go on, the $350 comes off your programme fee.

I'm not very good with technology. (Neither am I.)

Most of my clients aren't. We choose the fewest tools that will do the job, and we establish them together. Nothing gets handed to you as homework you don't understand.

My partner thinks the business is a hobby.

Naomi Simson started RedBalloon in the spare room.

Then numbers will do more for you than persuasion. A business with clear pricing, real margin and a booked calendar makes its own case.

Do I have to do the Blueprint before Sovereign Alchemist?

Yes. The Blueprint lays the identity foundations and builds the first structure on them. Sovereign Alchemist deepens both, which is why the groundwork has to be in before we go there. Graduates receive a stated pathway price into Sovereign rather than a discount, because completing the work should be rewarded without discounting it.