THE TRANSFORMATION ALCHEMIST
Privacy Policy
Illuminating Resources Pty Ltd · ABN 72 656 982 660 · Effective: July 2026
1. Our Commitment to Your Privacy
Illuminating Resources Pty Ltd T/A The Transformation Alchemist ('we', 'us', 'our') is committed to protecting the privacy of all individuals who interact with our website, programs, and services. This Privacy Policy explains how we collect, use, store, and disclose your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our website or engaging with our services, you consent to the collection and use of your information as described in this policy.
2. What Personal Information We Collect
2.1 Information You Provide Directly
We collect personal information that you voluntarily provide when you:
• Register for or purchase a program or workshop
• Complete an intake form, Alchemy Audit, or onboarding questionnaire
• Subscribe to the Alchemy Newsletter or download a lead magnet
• Contact us via email, direct message, or our website contact form
• Participate in live coaching sessions, workshops, or group programs
This information may include: your full name, email address, phone number, business name and details, payment information, and personal and professional background information shared within coaching contexts.
2.2 Sensitive Information
In the course of coaching and NLP work, you may voluntarily share sensitive personal information including information about your health, personal history, beliefs, or emotional state. This information is collected only with your awareness and is treated with the strictest confidentiality. We will never use sensitive information for marketing purposes.
2.3 Automatically Collected Information
When you visit our website, we may automatically collect certain technical information including your IP address, browser type, pages visited, and time spent on pages. This is used for website analytics and improvement purposes only.
3. How We Use Your Information
We use your personal information to:
• Deliver the programs, workshops, and services you have purchased
• Send you booking confirmations, onboarding materials, and program resources
• Communicate with you about your program progress and next steps
• Send you the Alchemy Newsletter and marketing communications (where you have opted in)
• Process payments and manage your account
• Improve our services, programs, and website
• Comply with our legal obligations
4. Disclosure of Your Information
4.1 Third-Party Service Providers
We may share your information with trusted third-party service providers who assist us in operating our business. These include:
• Payment processors (Stripe) — for secure payment processing
• Website platform (Squarespace) — for website hosting and e-commerce
• Email marketing platform — for newsletter and automated email delivery
• Video conferencing platform (Zoom/Google Meet) — for live session delivery
• Course hosting platform (Searchie/Kajabi) — for digital program delivery
4.2 Offshore Team Members
We work with virtual assistants and specialist contractors based in the Philippines. These team members may have access to your name, email address, and general program enrolment information as required to provide administrative and technical support. They are bound by strict confidentiality agreements and are not permitted to use your information for any purpose other than supporting your service delivery.
By using our services, you consent to this offshore disclosure as permitted under the Australian Privacy Act 1988.
4.3 We Will Never
• Sell your personal information to any third party
• Share your coaching content or personal disclosures with any third party without your explicit consent
• Use your sensitive personal information for marketing purposes
5. Data Storage & Security
Your personal information is stored securely using cloud-based systems with industry-standard encryption. We take reasonable steps to protect your information from misuse, interference, loss, and unauthorised access.
Payment information is processed entirely through Stripe's secure payment gateway. We do not store your credit card details on our systems.
While we take all reasonable precautions, no internet transmission is 100% secure. You provide your information at your own risk.
6. Email Marketing & the Spam Act 2003
We will only send you marketing emails where you have provided your express consent to receive them — for example, by subscribing to the Alchemy Newsletter or opting in through a lead magnet download.
Every marketing email we send will include a clear and functional unsubscribe mechanism. You may unsubscribe at any time and your request will be honoured within 5 business days.
7. Cookies
Our website uses cookies to improve your browsing experience and to support website analytics and advertising functions. By continuing to use our website, you consent to our use of cookies.
You may disable cookies through your browser settings, however this may affect the functionality of certain parts of our website.
8. Accessing & Correcting Your Information
You have the right to request access to the personal information we hold about you, and to request corrections if any information is inaccurate or out of date. To make a request, please contact us at alchemist@thetransformationalchemist.com.
We will respond to all access and correction requests within 30 days.
9. Retention & Deletion
We retain your personal information for as long as necessary to deliver our services and meet our legal obligations — generally up to 7 years for financial records. You may request deletion of your personal data at any time, subject to our legal retention obligations.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The current version will always be available on our website with the effective date noted. Continued use of our services after a policy update constitutes acceptance of the revised policy.
11. Contact & Complaints
For all privacy enquiries or complaints, please contact:
Email: alchemist@thetransformationalchemist.com
Business: Illuminating Resources Pty Ltd T/A The Transformation Alchemist
ABN: 72 656 982 660 · Sydney, NSW, Australia
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
Illuminating Resources Pty Ltd T/A The Transformation Alchemist · ABN 72 656 982 660 · thetransformationalchemist.com